TAKASHI MURAKAMI: NGHỆ THUẬT SIÊU PHẲNG VÀ DI SẢN VĂN HOÁ NHẬT BẢN
Uyên Bùi Trịnh Phương
Apr 12, 2025
Takashi Murakami, sinh năm 1962 tại Tokyo, là một trong những nghệ sĩ đương đại nổi bật nhất Nhật Bản và là người sáng lập phong trào nghệ thuật “Superflat” (Siêu Phẳng). Ông nổi tiếng với phong cách nghệ thuật sống động, rực rỡ, kết hợp giữa hội họa truyền thống Nhật Bản và văn hóa đại chúng hiện đại như anime, manga và otaku. Murakami tốt nghiệp Đại học Nghệ thuật Tokyo, nơi ông nghiên cứu phong cách Nihonga (hội họa truyền thống Nhật Bản). Tuy nhiên, sự thất vọng với tính chính trị hóa của ngành nghệ thuật đã khiến ông sáng tạo phong trào Superflat, với triết lý phá vỡ ranh giới giữa nghệ thuật cao cấp và bình dân. Ông cho rằng nghệ thuật tồn tại ở mọi nơi, từ tranh truyền thống như Sóng Lớn Ngoài Khơi Kanagawa đến anime và manga.Các tác phẩm nổi bật như Hiropon và My Lonesome Cowboy phản ánh sự mâu thuẫn trong văn hóa otaku, đồng thời chỉ trích sự “phương Tây hóa” trong nghệ thuật Nhật Bản. Năm 1996, Murakami thành lập Nhà máy Hiropon, nơi sản xuất các tác phẩm mang đậm dấu ấn Superflat, cùng các nhân vật biểu tượng như “Mr. DOB” và “Kaikai & Kiki.” Di sản của Murakami là lời khẳng định rằng nghệ thuật không bị giới hạn bởi định kiến, và mọi khía cạnh đời sống đều có thể là nghệ thuật nếu chúng ta biết cách nhìn nhận.
2024 LÀ NĂM “SNEAKER HYPE” CHẾT ?!
Uyên Bùi Trịnh Phương
Apr 12, 2025
Có thể nói năm 2024 là một năm kỳ lạ trong cộng đồng sneaker. Không có đôi giày nào thực sự vượt trội để được gọi là “Sneaker of the Year”. Dù Complex đã vinh danh AE 1 – đôi giày signature của Anthony Edwards x Adidas – nhờ thiết kế đẹp, chiến dịch marketing ấn tượng, và sự ủng hộ từ một cầu thủ trẻ tài năng, nhưng ngoài nó, không có đôi giày nào gây hype mạnh mẽ như những năm trước. Nhìn lại, Jordan Brand đã tung ra những mẫu “Bred” 4s, “Black Cement” 3s, và “Columbia” 11s – đủ sức làm bùng nổ ở bất kỳ năm nào khác. Nigel Sylvester làm mới Air Jordan 4 với phong cách độc đáo, Action Bronson và New Balance tạo nên cơn sốt với giày chạy bộ, còn Travis Scott cuối cùng cũng có giày signature của riêng mình. Nhưng tất cả vẫn chưa thể tạo nên những khoảnh khắc mang tính biểu tượng như Off-White x Nike “The 10” hay Dior x Air Jordan 1 từng làm. Vậy điều gì đang xảy ra? Có lẽ thị trường đã quá bão hòa, hoặc người tiêu dùng đang thay đổi. Thay vì săn lùng các đôi limited collab qua raffle, người ta lại ưu tiên các mẫu dễ mua như ASICS 1130, New Balance 1906, Hokas hay Saucony ProGrids. Điều này không hẳn là xấu – cuối cùng thì giày đẹp, chất lượng đã trở nên dễ tiếp cận hơn. Nhưng nó cũng khiến cộng đồng cảm thấy thiếu phấn khích. Không còn những đôi giày grail quá khó chạm tới, không còn khoảnh khắc mang tính đột phá.Có lẽ chúng ta đang bước vào một thời đại mới, nơi giày không còn là vật trưng bày hay tích trữ, mà quay về đúng mục đích: để mọi người mang chúng.
SỰ KẾT HỢP HUYỀN THOẠI GIỮA LOUIS VUITTON VÀ TAKASHI MURAKAMI
Uyên Bùi Trịnh Phương
Apr 12, 2025
Năm 2003, Louis Vuitton gây chấn động thế giới thời trang khi hợp tác với Takashi Murakami, nghệ sĩ đương đại Nhật Bản nổi tiếng với phong cách Superflat. Các tác phẩm của Murakami, như hoa cúc mặt cười hay các nhân vật hoạt hình kỳ lạ, đã xóa nhòa ranh giới giữa nghệ thuật, văn hóa đại chúng và thời trang cao cấp. Dưới sự dẫn dắt của Marc Jacobs, bộ sưu tập LV x Murakami đã thổi làn gió mới vào những thiết kế truyền thống của LV, với họa tiết Multicolore Monogram, hoa anh đào và camo “monoflage” nổi bật. Ra mắt đúng thời kỳ đỉnh cao của văn hóa Y2K, bộ sưu tập này không chỉ giúp LV trở thành biểu tượng sáng tạo vượt thời gian mà còn củng cố tầm ảnh hưởng toàn cầu của Murakami.Sau khi bị ngừng sản xuất năm 2015, bộ sưu tập sẽ chính thức trở lại vào 1/1/2025 với phiên bản “Re-Edition”, mang đến những thiết kế kinh điển như túi Speedy, phụ kiện nhân vật, và cả sản phẩm mới như ván trượt hay LV Trainer của Virgil Abloh. Murakami không chỉ góp phần định nghĩa lại thời trang cao cấp mà còn mở ra một kỷ nguyên nơi nghệ thuật và thời trang hòa quyện để tạo nên những giá trị mới. Sự trở lại này hứa hẹn tái hiện di sản sáng tạo đỉnh cao và là sự kiện không thể bỏ qua của giới mộ điệu!
CUỘC CHIẾN GIỮA ADIDAS VÀ KAYNE WEST CHÍNH THỨC TỚI HỒI KẾT
Uyên Bùi Trịnh Phương
Apr 12, 2025
Năm 2013 đánh dấu bước ngoặt lớn trong sự nghiệp của Kanye: sau khi kết hôn với Kim Kardashian, Kanye quyết định chuyển từ Nike sang hợp tác với adidas để tiếp tục phát triển dự án Yeezy. Yeezy chính thức ra mắt vào tháng 2 năm 2015 tại Tuần lễ thời trang New York, ngay lập tức gây ấn tượng mạnh với giới thời trang. Các mẫu giày Yeezy Boost hợp tác cùng adidas liên tục cháy hàng và được bình chọn là “Thiết kế sneakers của năm”.Tuy nhiên, vào tháng 10/2022, adidas chấm dứt quan hệ hợp tác với Kanye sau loạt phát ngôn gây tranh cãi của anh, bao gồm cả bình luận mang tính bài trừ Do Thái. Bất chấp việc chia tay, adidas vẫn tiếp tục bán lượng tồn kho giày Yeezy, nhưng doanh số đã giảm mạnh. Tháng 5/2023, adidas đã đệ đơn kiện Kanye nhưng nhanh chóng hủy bỏ ngay sau đó. Hiện tại, hai bên vẫn còn mâu thuẫn: adidas cho rằng “hành vi xúc phạm” của Kanye đã gây ra rạn nứt trong quan hệ đối tác, trong khi Kanye khẳng định rằng thương hiệu này cần ngừng việc sử dụng sản phẩm Yeezy cho mục đích thương mại. Trong quý 3 gần nhất, dòng sản phẩm Yeezy vẫn mang về cho adidas 200 triệu euro doanh thu, nhưng con số này đã giảm đáng kể so với 350 triệu euro cùng kỳ năm trước. Đầu tháng 8 hàng năm, kể từ 2019, adidas đều tổ chức ngày kỷ niệm Yeezy, nhưng năm 2023, Kanye lên tiếng phản đối khi cho rằng mình không được thông báo hay cho phép. Sau một thời gian căng thẳng, vào tháng 10 vừa rồi, Adidas và Kanye đã đạt được thỏa thuận ngoài tòa án, kết thúc tất cả các vụ kiện mà không có khoản tiền nào được trao đổi. CEO Bjorn Gulden xác nhận: “Không còn vấn đề gì chưa giải quyết, và không có tiền chuyển từ bên nào, và chúng tôi đều tiếp tục tiến bước.”
THÊM VÀO WISH LIST NGAY - TOP SNEAKERS OF THE MONTH
Uyên Bùi Trịnh Phương
Apr 12, 2025
Nếu bạn là một sneakerhead chính hiệu, chắc hẳn bạn sẽ không muốn bỏ lỡ những đôi giày hot nhất vừa ra mắt!
LIỆU TỪ “LẠC HẬU” CÓ LÀ NẶNG NỀ KHI GÁN VỚI NIKE?!
Uyên Bùi Trịnh Phương
Apr 12, 2025
Hãng tin CNBC cho hay Nike đã phải sa thải 2% lực lượng lao động toàn cầu, trong bối cảnh doanh số giảm sút và cạnh tranh gay gắt từ các đối thủ. Sự thất thế của Nike không chỉ thể hiện qua những con số, mà còn là sự vắng bóng trên những “wish list” của các tín đồ thời trang. Nhìn lại xu hướng những năm gần đây, ta thấy những cái tên nổi bật như Puma Ballet, Onitsuka Tiger Kill Bill, New Balance 530… đang gần như áp đảo Nike với những thiết kế không còn gây được ấn tượng mạnh.Tờ Livemint nhận định việc Nike quá sa đà vào kinh doanh thị trường thứ cấp Jordan mà bỏ quên các sáng tạo khác. Adidas, đối thủ của Nike, đã nhanh chóng vực dậy lại tinh thần sau năm 2022 với Samba, sau đó là liên tục với những cú hit như Adidas Gazelle, Adidas Handball, Spezial,... trở thành một trong những item không thể thiếu của các tín đồ thời trang trên toàn thế giới. Không chỉ Adidas mà còn Onitsuka Tiger, New Balance, hay Puma cũng đang vươn mình mạnh mẽ và có những thành công nhất định. Liệu từ “lạc hậu” có là nặng nề khi gán với Nike như nhiều người dùng đang nhận định?Dù không còn những thiết kế “áp đảo” thị trường giày dép như trước đây, nhưng chất lượng, sự tin tưởng và phong cách của Nike vẫn là những giá trị khó có thể thay thế. Những thiết kế như Air Force, Jordan, Dunk chắc chắn sẽ còn “trụ vững” trong lòng người hâm mộ sneaker trong thời gian dài sắp tới. Tuy nhiên, các fan trung thành của Nike cũng đang rất mong đợi một sự đổi mới thực sự bùng nổ từ thương hiệu này. “Nike vẫn là một công ty tuyệt vời, chỉ có điều ngành giày thể thao đang có nhiều thách thức và các doanh nghiệp cần cố gắng để sinh tồn và phát triển. Hào quang nổi tiếng của quá khứ hiện đã không còn là sự đảm bảo cho thành công nữa rồi”, giám đốc John Kernan của TD Cowen nhận định.
How did sneaker culture take over the world?
Mít Hạnh
Apr 12, 2025
(Magazine) - As depicted in Ben Affleck's film Air, here's how Michael Jordan and Nike's iconic shoes - Air Jordans - turned sneaker culture into a $79 billion industry. ( Air Jordan 1 High OG 'Chicago Lost & Found' ) Sneakers have come a long way since they were first invented in 1860s England for the upper classes to play croquet and tennis. Long used for function rather than fashion, sneakers today contain a culture. As the Ben Affleck-starring film Air depicts, the emergence of sneaker culture can be traced back to Nike’s 1984 collaboration with basketball superstar Michael Jordan on their iconic Air Jordans. The film is a story about sneakers and sneakerheads. Air Jordans and the Rise of Sneaker Culture Most sneakerheads credit the birth of their culture to the rise of athletic shoes worn by athletes in the late 70s and early 80s. Converse's Chuck Taylor All-Stars dominated basketball courts for decades, and brands like Puma and Adidas began to join in, making the field even more exciting. (MJ wearing Air Jordan 1s in a Washington Bullets game in November 1985) (Member of rap group Run-DMC and Adidas Superstar shoes) What really turned sneaker culture into a phenomenon was the release of the Air Jordan 1 by Nike in 1985. In 1984, Michael Jordan - a talented rookie who had never played professionally - signed a $2.5 million endorsement deal with Nike for 5 years and truly changed sneaker culture. Sneaker culture also began to spread beyond the basketball court when influential hip-hop group Run-DMC released the single “My Adidas” in 1986. It earned the group their first endorsement deal with the brand. Soon after, Kurt Cobain of grunge band Nirvana made Converse a symbol of rebellion and youth. (Skateboarder wearing Vans Sk8-Hi shoes at Venice Beach. These iconic Vans have been a favorite of the skateboarding community since they debuted in 1978) (Muslims and sneakers) gather at Brixton Mosque for Friday prayers) When sneakers truly become an icon As sneakers became more popular, footwear companies collaborated with celebrities and luxury brands and released limited edition shoes. Rare sneakers were sought after by sneakerheads and the sneaker market flourished. Artists like Rihanna, Travis Scott, and Kanye West have been instrumental in spreading sneaker culture for nearly a decade through their iconic brand collaborations. (Tibetan Buddhist monks with colorful sneakers with worn soles) In mid-2010, sneakers became a literal fashion statement, as Drake commissioned a pair of one-of-a-kind Air Jordans encased in solid 24-karat gold. The $2.1 million sneakers were estimated to weigh 50 pounds each. (Drake's 24-carat solid gold sneakers) What is sneaker culture really? Decades after their first introduction to the fashion industry, sneakers are finally being recognized as a part of human cultural heritage, especially the way people of color have shaped that heritage. Of course, Michael Jordan is one of them. Today, more than 100 million pairs of Air Jordan 1s have been sold worldwide. In April 2023, the shoes worn by Jordan during his final NBA season sold for $2.2 million, becoming the most expensive pair of sneakers ever sold at auction. (Fabo Nguyen shares about his passion for sports shoes) But the sneaker market is still very much in disarray, with only 5% of sneaker retailers in the United States being people of color. Allen-Lord said sneaker culture has also allowed her to “create space and opportunity for creative people, especially women, to come into the sneaker industry.” And the more people who participate, the richer the story around sneakers becomes. With a new and bold reception among young people, “ground culture” has had the opportunity to land in Vietnam, quickly becoming a trend and being welcomed by young people. Communities and groups dedicated to sneaker lovers have been established, creating a healthy playground for young people. In the future, The Lucky Star is sure that this culture will develop even more strongly. If you are interested in the product, please contact The Lucky Star immediately via: Facebook: https://www.facebook.com/theluckystar.vn Instagram: https://www.facebook.com/theluckystar.vn
Vintage Sports is back, what to wear to catch the trend?
Mít Hạnh
Apr 12, 2025
(Knowledge) - Sportswear suddenly returned and created a craze not only among fashion lovers. In the early days, sportswear was designed specifically for this field, but over the years, its strong style, nostalgia and comfort have helped it develop into a fashion outfit not only for men but also for women. “People are always looking for comfort in things that are familiar but still have a youthful vibe,” explains Kappa brand director Joy Young. Perhaps that’s why fashion is cyclical. Also one of the many people following this trend, The Lucky Star suggests you the indispensable items when it comes to Vintage Sports. 1. SNEAKERS Sneakers are probably the easiest way to get into the classic sportswear trend. The adidas Samba is undoubtedly the most popular running shoe from adidas. The Samba is the longest running shoe from adidas in existence. With its roots in football, the sneaker has maintained its position thanks to its classic design and cultural significance over the years. Although it was launched in 1949, the design of the shoe is still highly functional, so the Samba is no longer limited to the pitch but has spread to street fashion. They have become more popular than ever, the hot shoes are back and have captured the love since appearing with Kendall Jenner, Bella Hadi, Jennie,... Besides Samba, adidas' Gazelle and Campus lines or Onisuka Tiger's mexico 66 are also highly sought after. 2. TRACKSUITS A gym outfit can also become a street fashion outfit. Tracksuits with bright colors are seen quite a lot but not with normal sneakers but combined with high heels and sparkling jewelry, which makes Athleisure seem old but very new. First launched in 1930, but it was not until 1960, when adidas launched the first tracksuits, that this item really caused a fashion fever. The tracksuit was first introduced in the 1960s, and as the name suggests, this two-piece garment was created for athletes. Designed to keep the body warm, the tracksuit was originally made from cotton, polyester or terry cloth – designed to insulate and keep athletes warm before competition. Like other sportswear, the tracksuit has long been associated with sports, and as time has gone on, the tracksuit has become more popular and mainstream, no longer confined to the field of regular sports. 3. FOOTBALL T-SHIRTS Although there is no mention of uniforms in the 11 articles of the Cambridge Rules established in 1848, football uniforms have been evolving since the beginning. Generally, football uniforms are quite simple. They consist of only a short-sleeved shirt, football shorts, socks, shoes and shin guards. With their simple design, football uniforms help players stay cool in the summer, when matches are often held. Soccer jerseys are an indispensable item when it comes to Sports Retro. Bella Hadid is probably the one who "promotes" this shirt the most, she refreshes it by wearing it with a classic long skirt and of course, adidas Samba shoes. 4. ATHLETIC JACKETS Sporty windbreakers are definitely a trend. Crop designs are often chosen to look more fashionable. 5. ATHLETIC SHORTS Perhaps all athletic items can be mixed and matched together to create a completely new outfit, and these athletic shorts are no exception. Comfort and freedom are gradually becoming the top criteria in fashion. Now beautiful outfits are no longer limited to a few areas but can now appear everywhere, even in sports. If you are interested in the product, please contact The Lucky Star immediately via: Facebook: https://www.facebook.com/theluckystar.vn Instagram: https://www.facebook.com/theluckystar.vn
How to choose clothing colors according to skin tone
Mít Hạnh
Apr 12, 2025
(Knowledge) - Choosing colors to dress well is not easy for those who do not have much knowledge about color coordination. Just by recognizing which color tone is really for you, you will know how to coordinate the right color of clothes. This is probably also the reason why neutral colors such as white, black, gray are always safe choices for everyone. To choose the right outfit color, you first need to know your skin tone. There are three skin tones: warm, cool and neutral. Whether you are dressing for winter or spring and summer, the color of the outfit must match your skin tone to enhance your beauty. Skin tone is also known as undertone. Each person will have a different undertone, which does not change over time. Skin tone is completely different from skin color (skin color will change when affected by the environment, food, physiology, etc.). To determine your skin tone, you should test it in the following ways. Especially note that you should do it under sunlight, because colored lights will also affect the results. There are 3 skin tones below: Cool undertone – Has red, pink or slightly blue undertones (cool undertone colors). Warm undertone (warm tone) – Has brown and yellow tones (warm tone colors). Neutral undertone – Has both pink-red and yellow tones. How to determine your skin tone is extremely simple. Bentoni shows you the easiest way based on the veins on your wrist: Green veins: you have warm undertone. Blue/purple veins: you have cool undertone. Veins that are both green and blue/purple: you have neutral undertone. Secrets to choosing clothing colors that highlight skin tone For warm/hot skin tones People with warm skin tones such as brown skin, dark skin, black skin, and tan skin should choose warm-colored clothes to match and match their skin tone: Peach, yellow, and red tones will brighten your skin and attract attention. If you don't like warm tones, you can choose cool tones, but you have to be selective. Cool tones such as olive green, turquoise, moss green... will be more suitable for people with warm/warm skin tones. In addition, you should avoid wearing clothes with colors that are too dark such as brown, black, dark green because they will make your skin look duller and "add" a few years to your age. For cool skin tones. If you have fair, rosy skin, choosing clothes is probably not difficult. This skin color is suitable for many colors of clothes. Colors that blend into your skin tone, such as nude or pastel, are great for fair skin. These colors are simple and elegant, but will give you an extremely attractive look. In addition, you can also experiment with "dazzling" colors such as lemon yellow, neon pink, green, cobalt blue... They will help you become brighter and more radiant than ever. For medium tones This is the most difficult skin tone to choose clothes for, because it is neither too light nor too dark. Therefore, adjusting and choosing clothes to highlight the skin color as well as flatter the figure always gives women a headache. If you have yellow, light brown or slightly dark skin, you should combine dark - light and warm - cold colors to make the other person feel that your skin is less yellow, less dark. You should choose beige, light yellow, gray or light blue, should not choose colors that are too dark, especially bright red or green. If you are interested in the product, please contact The Lucky Star immediately via: Facebook: https://www.facebook.com/theluckystar.vn Instagram: https://www.facebook.com/theluckystar.vn
Adidas Logo - The Story of a Heritage
Mít Hạnh
Apr 12, 2025
(Magazine) - As an iconic brand with deep historical roots, the Adidas Logo is easily recognizable all over the world. Adidas has grown from a small local sportswear supplier in rural Germany to one of the world's leading sportswear and footwear suppliers, challenging Nike's industry leadership. Let's take a look at how the Adidas logo has changed over the years with The Lucky Star! 1924 - 1949: Inheriting the family tradition The first Adidas logo was created by the company’s founders, Adolf “Adi” Dassler and Rudolf “Rudi” Dassler. The logo featured a bird wearing sneakers, symbolizing the challenges athletes face and conquer. The company was originally called Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). 1949 - 1950: A Whole New Beginning After Adi split from his brother, he needed a new brand name and logo design; thus, Adidas was born. Rudolf, on the other hand, founded Puma and focused on making soccer shoes. The original Adidas logo included his name. This logo was used for a short time while the company was growing. 1950 - 1971: The logo we see today The simpler logo includes the widely popular brand name. The logo is simplified by removing the shoe and the term “sportschuhe” and changing the font slightly. There is no deviation from the monochromatic color scheme previously used for this logo. 1967 - Present: Other variations of the logo The Adidas logo has remained largely unchanged over the years. However, as the company expands and introduces new product lines and brands, it continues to add new logos. The Wordmark (1967) The original version of the Adidas logo was introduced in 1967 and is still used today. The new logo is essentially the same as the old logo except for the font being changed and the brand colors being reversed to black and white. This logo is used on all current Adidas stores and advertising posters because of its simplicity and effectiveness. The Trefoil Logo (1971) The Adidas logo variations first appeared in 1971. In addition to the brand name, the three stripes have become the brand’s symbol. It is a plant with three intertwined leaves, symbolizing the variety of products available from Adidas. Their trefoil logo can be seen mostly on lifestyle items and casual wear. The trefoil logo has been popularized by celebrities and social media influencers such as Kanye West, Run DMC, Pharrell Williams, etc. The Mountain Logo (1991) Many believe that the most popular logo, introduced in 1991, is the three parallel lines that are often found on the Adidas EQT line, Adidas’ sportswear line. The logo is widely recognized as the brand’s signature symbol and can be found on everything from pants, shirts, hats, bags to shoes. Likened to a mountain, Adidas says it represents “the challenge to face and the goal to achieve.” Circle logo (2002) Next up is the circular logo. This is one of the newest logos, introduced in 2002. It maintains a clean monochrome style and the classic three-stripe pattern. This logo is only allowed to be used on NEO and collaborations that are mostly streetwear and fashion related. Horizontal lines logo (2005) This is the latest Adidas logo. It was introduced in 2005 and is minimalistic with three parallel horizontal stripes and the adidas brand name next to them. And that is the adidas logo through each stage, which logo do you think is the most beautiful?1 If you are interested in the product, please contact The Lucky Star immediately via: Facebook: https://www.facebook.com/theluckystar.vn Instagram: https://www.facebook.com/theluckystar.vn
The 3rd Collaboration Between Nike Air Jordan and Spider Man
Mít Hạnh
Apr 12, 2025
It's been confirmed: The shoes that we previously predicted would be the next Air Jordan x Spider Man collab will actually be produced, but will be limited to just 100 pairs and reserved for friends and family of @jumpman23 and @sonypictures. Check out some pictures of these shoes below! Photo credit: @solesavy If you are interested in the product, please contact The Lucky Star immediately via: Facebook: https://www.facebook.com/theluckystar.vn Instagram: https://www.facebook.com/theluckystar.vn
The Story of Solomon
Mít Hạnh
Apr 12, 2025
(Magazine) - From a small business selling outdoor ski equipment to a luxury shoe brand, Salomon has made a huge leap in its career with high-tech running shoes. Founded in 1947 in Annecy, France – an Alpine lakeside town with canals and peach-hued palaces – Salomon was a technical leader selling ski equipment and then ski clothing and apparel, pivoting to footwear in the early 1990s. With its rugged sneakers that people use for trail running, Salomon has always been built around function over fashion. But in the past five years, Salomon has been spotted on the feet of Kanye West and Rihanna, and has been praised by fashion blogs from Highsnobiety to Hypebeast for collaborations with brands ranging from Tokyo-based And Wander to London-based Palace Skateboards. Despite being part of the Chinese-owned sportswear giant Amer, Salomon is as popular with stylists and sneakerheads as it is with Nordic skiers and Alpine trail runners. Salomon’s evolution has been a difficult journey, trying to meet the needs of a new audience while staying true to the brand’s core values. History of formation The Salomon story is really one of engineering and innovation, stretching back to before the Second World War, when François Salomon was making saw blades in a small workshop at home. After the war, when tourism started up again and skiers returned to the mountains, François saw his opportunity. But it was his son, Georges, who really got the business going. Georges came up with two game-changing ideas in the 1950s, when skiers were still using fixed leather straps as bindings, which often resulted in broken bones when their feet twisted with skis stuck. The first was the removable ‘Skade’ binding, which was attached to the toe of the boot; the second was a system he called ‘Le lift’, which allowed the bindings to release in the event of a hard impact. In 1979, Salomon focused on ski boots with the SX91 - considered the most influential ski boot of all time. In the 1990s, Salomon began producing skis and Alpine hiking boots. François acquired American golf manufacturer TaylorMade, whose founder Gary Adams designed the world's first metal driver, for production. Salomon was acquired by Adidas in 1997 and then sold to Chinese sportswear giant Amer Sports in 2005, when Adidas moved into ski equipment and clothing. At the time, Salomon was also famous for its shoes, worn by world-class trail runner Kilian Jornet Burgada, who has climbed Everest, the Matterhorn and Mont Blanc in the fastest time. More than 1 million pairs of the Speedcross shoes he wears are sold in Europe every year. Step into the fashion world Until 2015, Salomon and fashion were seemingly unrelated. But the story goes that one day a customer walked into The Broken Arm, an influential Parisian streetwear store, and asked for a pair of Salomon Snowcross boots, even though they were designed for snow, not street wear. That laid the groundwork for the Salomon-The Broken Arm collaboration. “It was a game-changer, but it was all very accidental,” says Salomon’s global brand expert, Alex van Oostrum. A series of seemingly surprising collaborations followed, starting in early 2016 with German menswear designer Boris Bidjan Saberi, known for his use of technical materials, redesigning the iconic Speedcross 3 trail running shoe. With demand for lifestyle shoes on the rise, Jean-Philippe Lalonde joined Veilance, the fashion arm of Canadian outdoor brand Arc'teryx, that same year. His brief was to create a new sportswear style at Salomon that incorporated streetwear . Jean-Philippe then created shoes that largely kept the core designs, but added bolder lines. The Sportstyle team grew to 12 people, but remained a small part of Salomon's product portfolio, which still included a wide range of running, hiking, and skiing gear. But this lifestyle arm is the fastest growing part of the business, and according to Alex, this group has a huge impact on brand awareness. (Salomon Speedcross 3) In 2018, Salomon had a showroom at Paris Men's Fashion Week, marking the full entry of Salomon into the fashion world. (Salomon enters the fashion industry) And that is how Salomon gradually conquered fans in particular and the fashion world in general. It was a long journey full of surprises that perhaps even Salomon and his father did not expect. If you are interested in the product, please contact The Lucky Star immediately via: Facebook: https://www.facebook.com/theluckystar.vn Instagram: https://www.facebook.com/theluckystar.vn
How to choose the most accurate Adidas shoe size
Mít Hạnh
Apr 12, 2025
(Knowledge)- Nowadays, the demand for online shopping is increasing because of its speed and convenience, but its limitation is that buyers cannot try the product directly, leading to not being able to choose the right size of clothes and shoes. With our experience, The Lucky Star will show you how to choose the most accurate size of Adidas shoes. Steps to measure foot size to choose shoe size Step 1: Use a sheet of A3 or A4 paper and place it on the floor to measure your foot shape. Step 2: Place your foot in the center of the paper. Step 3: Draw a solid line around the outline of your foot. You can add the socks you plan to wear with the shoes you want to buy, but do not wear the shoes. Step 4: Mark the length and width of your foot on the paper. Step 5: Measure the length of your foot. Use a measuring tape or ruler to measure from top to bottom. Step 6: Measure the width of your foot. Measure between the lines on the left and right and write the number down. Step 7: Add 0.5cm or 1cm to each measurement. Increase 0.5cm so that the length of the foot does not touch the toes; in case of wide feet or thick ankles, increase 1cm so that the width is not squeezed when wearing shoes. Step 8: Use the length and width measurements to find your shoe size according to the international size chart. How to choose Adidas shoe size For Adidas shoes, including: Stan Smith, Alphabounce, EQT, Prophere, Superstar, Human Race; you should choose the standard size (True size). In other words, when you compare the shoe size, you wear the correct Adidas size. For the Yeezy line of shoes, if anyone has ever owned a pair, they will surely know that the shoes are made of Primeknit fabric that hugs the foot, but has extremely good elasticity. Therefore, you should wear true size with both Yeezy 350 and Yeezy 700, or if you want to be spacious, you can increase half a size. One thing to note when choosing Adidas Ultra Boost shoe size, the fabric structure is very woven and hugs the foot because this is the brand's classic running shoe line. Therefore, the shoe form will be smaller, you should increase 1 size compared to your foot. Below is the standard Adidas shoe size conversion table: If you are interested in the product, please contact The Lucky Star immediately via: Facebook: https://www.facebook.com/theluckystar.vn Instagram: https://www.facebook.com/theluckystar.vn
